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1- Social Media Manager: What does it really do and how does it differ from a Community Manager?

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Define the content strategy, communication style and control the execution of the content calendar  Define and segment the user or "marketing person" to whom the communication and actions will be directed SEO and Digital Marketing Companies In Lahore .  Define and control: social media KPIs, conversion goals and ROI (always in coordination with the sales and marketing department of the company)  Select which tools and apps will be used to carry out the tasks  Design a plan to deal with reputational crises in social media  Define the SEO strategy  Orient research to obtain insights from the market and the sector to apply in the different strategies.  Study and analyze the results of reports provided by the Community Manager to detect both threats, opportunities and also measure the effectiveness of the different actions. Based on this, make decisions about each of the above aspects, to implement improvements, modifications, or a change of...

2- What knowledge or skill set should each position have?

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 Listen to users and respond to their comments and queries, to make them feel valuable. - Customer service -  Identify, cultivate and reinforce relationships with the influencers of the brand, to be prophets and defenders of it.  Moderate activity and conversations on the platform.  Create a space for communication, participation and collaboration.  Implement the contests and promotion actions defined by the SMM.  Monitor trends in social networks to keep the different platforms updated, not only with the content already created or curated. Identify needs and preferences of users  Constantly monitor basic indicators such as: likes, clicks, reach, participation, number of comments.  Be the voice of the community and provide the company and SMM insights and opportunities for improvements obtained from the opinions and conduct of the community itself  Give daily feedback of the activity of the platform and review metrics with ...

How to be a more productive community / social media manager?

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Undoubtedly, one of the keys to be more productive, is the use of tools and apps that prevent us  Web development and designing Services in Lahore  from being involved in tasks that are important and necessary, but at the same time they are repetitive and can be easily automated . That's why I bring you excellent options to start optimizing your performance: 1- Postcron : with this tools you can manage different Facebook and Twitter accounts,  schedule publications , schedule them and publish them automatically. Now that images are the protagonists in social networks, Postcron offers a feature called "Multiupload", which allows you to schedule more than 300 images in just seconds, including a description or phrase that appears in the post. That is, you just have to put together a file with all the photos or images, select the ones you are interested in uploading, and in just a moment, you have already scheduled publications for a whole month or more! The Scheduling Ba...

4- Tips from other community / social media managers to be better community / social media managers.

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I do not know if they knew, but very recently, the "Round Table" of the Community Manager was created, and annually they make conferences in which representatives of the positions of SMM and CM meet, to debate about the past, present and future, both of these roles, and of the social media field. In one of these events the most outstanding CMs and SMMs were asked to write a single piece of advice that they would give to another colleague who has just started. The answers were collected, the most repeated were filtered, coincidences were searched, and in conclusion the following 13 points were left: 1. Always update and plan the strategy thinking about where your community will be here one year. 2. Get out of the computer and talk to your colleagues, colleagues. 3. Do not take your position or other people so seriously. (there are very rare people) 4. Check, admit an error and readjust. 5. Go slowly, crawl, walk and then run. Do not assume that everyone unders...

Conclusion

To sum up… We  Best Graphic Designing Services in Lahore can conclude then that although in real life there is hardly a pragmatic division of both roles, we could say that in theory, the task of the Social Media Manager is directly related to strategic decision making: from the selection of platforms in the which will be present, what style of communication and type of content will be shared, what steps will be followed in a reputation crisis, until the analysis of results to reorient or not the current strategy. The Community Manager, on the other hand, is the representative of the brand and who brings it closer to the community. It is also the representative of the users for the company and who can contribute insights and opinions that it obtains from them. Of course, the greater the size of the company and the budget available for the field of social networks, the greater the chances that different people and teams can take on different roles.