2- What knowledge or skill set should each position have?

 Listen to users and respond to their comments and queries, to make them feel valuable. - Customer service -
 Identify, cultivate and reinforce relationships with the influencers of the brand, to be prophets and defenders of it.
 Moderate activity and conversations on the platform.
 Create a space for communication, participation and collaboration.
 Implement the contests and promotion actions defined by the SMM.
 Monitor trends in social networks to keep the different platforms updated, not only with the content already created or curated.
Identify needs and preferences of users
 Constantly monitor basic indicators such as: likes, clicks, reach, participation, number of comments.
 Be the voice of the community and provide the company and SMM insights and opportunities for improvements obtained from the opinions and conduct of the community itself
 Give daily feedback of the activity of the platform and review metrics with the Social Media Manager.

 Collect the results obtained from the different reports obtained from the analytical and monitoring tools and prepare reports to be analyzed by the different departments and especially by the SMM.
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